Services

From choosing the right trademark to designing an IP strategy and the enforcement of rights, Alducia assists clients in the field of trademarks and designs.

Choosing the right trademark

The right branding strategy includes several components, but usually starts with exploring the market and choosing the right trademark. The commercial strategy generally determines in which markets organisations expect to use the trademark actively in the coming years. It is important to choose an attractive trademark, one that meets all formal requirements and one that is not already being used by other parties. Alducia can help choose the right one from a shortlist of possible trademarks.

Risk analysis

Alducia can not only advise on the suitability of a trademark, but also conduct research on its availability. There are various options for searches, ranging from an identical search to a full availability search that includes identical and similar trademarks in multiple countries and a detailed risk analysis. Only if it is clear in advance what challenges the brand owner will face, the IP strategy can be adjusted accordingly, which minimizes the (financial) risk and increases the chances of success. Alducia provides insight into the risks and gives clear, strategic advice.

Registration

If a trademark is suitable and available, it is important to register it as quickly as possible. Only through registration a monopoly may be obtained. The registration process usually starts with an application in the country of origin, followed by national and international applications within the priority period.

Even for established trademarks the protection may be expanded, either geographically to allow entrance to new markets or to protect the expansion of a range of products or services. Alducia helps to formulate the right strategy to maximize the value of the IP portfolio and to keep it in line with the commercial strategy of organisations.

Alducia provides tailored support throughout the entire application process and afterwards.

Contentious matters

If an opposition is filed against a trademark application, a complicated procedure begins in which expertise is of the utmost importance. Guidance from an experienced representative is also desirable when infringement of a trademark or design or counterfeit goods are found.

After a careful analysis of the options and chances of success, Alducia can assist clients in conflicts with third parties. From submitting legal arguments to negotiating a settlement with the other party and drafting and reviewing agreements, a strategic approach ensures the best result.

Design rights

New designs with individual character can be protected by a design right in the Benelux, EU and many other countries. Distinctive designs are worth protecting as they play an important role in purchasing decisions of consumers and are susceptible to imitation.

Alducia provides advice on the formal requirements, guidance on adjusting images and views if necessary, and ensures that design applications are submitted on time.

Local expertise

For brands with an international reach, it is important to take local legislation and (language) sensitivities into account. Alducia can engage a network of experienced and trusted partners to identify challenges in this area, so that the IP strategy can be adjusted if needed.

Also, in opposition procedures and infringement matters, it is important to engage reliable partners in other countries. Alducia has a global network of local experts who can assist with these matters.

Interim assignments

Alducia can provide tailored support to IP teams, either by filling a temporary role or by taking on a short-term project.